JONATHAN KOFFLER

AEP and OEP
Florida Blue’s business is driven by two primary enrollment periods as mandated by ACA: The Open Enrollment Period (OEP) for everyone under 65 and the Annual Election Period (AEP) for Medicare. Our assignment was to help them meet their aggressive lead generation goals. It’s never easy to break through during these periods where people are bombarded with messaging from both competitors and government organizations. The ongoing uncertainty around Covid 19 added another layer of difficulty. But developed that not only broke through, but crushed their goals.