AMERICAN EXPRESS Member’s Project

This was the introduction of what went on to become a major initiative for American Express. A central theme for American Express is empowering their cardmembers. We wanted to extend that by empowering them to do good as well. Member’s Project put cardmember’s in complete control of the causes they wanted American Express to support. At that time Member’s Project was considered the most successful charitable endeavor in American Express’ history.

Member's Project Microsite